As cloud adoption becomes mainstream, enterprises are demanding more value and do not consider every cloud deployment to be transformative. This could have a significant impact on cloud service providers who have gained market prominence by relying on the low hanging fruits.
The focus of enterprises in driving digital adoption within their businesses is pushing the cloud services boundaries in terms of their role in the broader ecosystem. However, different enterprises continue to adopt cloud services uniquely, based on their requirements. Not all consider it to be in their top-3 investment priorities, despite believing that cloud is of strategic importance. This disconnect stems from the fact that enterprises are at different maturity levels from cloud-adoption perspective, especially to drive digital transformation.
This report analyses the key trends in cloud services market, how cloud fits into the broader digital agenda of enterprises, which industries lead cloud adoption, and what are the major cloud services deal trends. This industry report focuses on:
Cloud services market size and deal trends
Analysis of cloud trends
Deployment models and use cases
Buyer adoption (by cloud deployment model, geography, industry, and size)
Role played by cloud service providers
Role of cloud services in enabling digital business
Note: this report is from 2012. See our most recent R2R research report.
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