For Q2 2012, Everest Group Cloud Vista industry tracker analyzed around 160 market updates emanating from over 60 enterprise cloud solution and service providers. Cloud and related offerings constitute around 37% of these market developments.
Cloud solution and service providers are aggressively churning out newer offerings, assuming a buyer demand. The fast growing and expanding client base of various pure-play cloud application providers indicates a growing acceptance of these models.
Though the enterprise buyers have invested significantly in IT ecosystem, they are opening up to new delivery models such as cloud. Apart from adopting the typical SaaS offerings, many buyers have deployed virtualized platforms to provide quick infrastructure access to application developers. Some of them are even moving their compute intensive applications (such as analytics) to the cloud.
The cloud market is seeing a familiar phenomenon of aggressive push by the providers to create a demand. However, our research suggests that there is a gap between the expectations of the buyers and the offerings available in the market. Though the providers are attempting to address this gap, most of them continue to repackage or cloud-wash their traditional offerings.
This report will be beneficial to the buyers, to understand various cloud offerings in the market as well as to the providers, to strategize around their messaging. The key themes explored in this report are:
Overview of cloud offerings (solutions and services)
Various cloud solutions and services
Importance of cloud-enabling solutions
Buyers’ expectations
Messaging strategy for cloud solution and service providers
Note: this report is from 2012. See our most recent R2R research report.
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